Meta’s Small Business Studios: Improve your Facebook profile and get more pro tips – for free

If the pandemic has proven anything, it’s that a vibrant online presence isn’t optional. Here’s your chance to level up.

On Tuesday, Meta launched a new series of online and in-person events, dubbed Small Business Studios. The Virtual Hub, which runs through October, offers webinars and workshops to support and provide guidance on small business creativity, including best practices for using Meta’s free tools and services.

This week also kicks off a series of separate, free in-person events, featuring high-level tutorials and one-on-one training sessions. The two-day series of events in which Inc. is a media partner, begins at Detroit’s Garden Theater on Wednesday, July 20. Guests will include Meta executives as well as branding experts and successful local business owners.

Meta says the new initiative was inspired by a program he organized last year called the Good Ideas Exchange. At the event, executives from Meta, Vimeo, and Adobe sat down with entrepreneurs to discuss their top pain points.

In an effort to help businesses overcome these challenges, each Small Business Studios event should host the following workshops:

  • Build your Brand Workshops: Offers branding advice to small businesses for using Facebook and Instagram. The workshop should focus on how to think about customer mindset, creating copy, and being creative when generating a message.
  • Reels School: Learn how to create reels or short videos that will engage audiences. During the session, Meta said small businesses will be able to unlock native creative tools to create successful Instagram posts.
  • Virtual Photography Workshop: An expert will explain how to create low-cost, low-rise images to ensure products look their best on mobile and in marketing.
  • Small business owners can also sign up for one-on-one live support for issues they’re having with their business accounts or technical questions they might need help with.

Here is the full list of in-person events for Small Business Studios.

  • July 20-21: Detroit. Location: The Garden Theater. Register for the event here.
  • August 3-4: Columbus, Ohio. Location: The View. Registration opens July 14.
  • September 21-22: Kansas City, Missouri. Location: The Abbot. Registration opens August 21.
  • September 28-29: Austin. Location: The distribution room. Registration opens September 2.
  • October 12-13: San Diego. Location: Bldg. 177. Registration opens on September 16.